General Merchandise Distribution

When You Sell Many Products, Simplicity Is Everything

General merchandise distributors manage large catalogs, different buyer types, and constant reorders.
As the business grows, manual ordering, pricing confusion, and scattered systems slow everything down.

BB2B helps general merchandise distributors simplify how they sell with a single B2B ecommerce platform that makes ordering easy, pricing clear, and product visibility controlled, without changing how the business already works.

See How BB2B Can Simplify General Merchandise Distribution

When You Sell Many Products, Simplicity Is Everything

See How BB2B Can Simplify General Merchandise Distribution

Common Challenges General Merchandise Distributors Face

If you distribute general merchandise, these challenges are common:

Bulk Orders Are Still Manual

Bulk orders are processed manually which slows operations and increases errors.

Managing Product Expiry Is Difficult

Keeping track of expiring products across a large catalog is time-consuming and easy to miss.

Hard to Push Priority Products

Distributors want to promote specific products for specific categories, but they often get lost in large catalogs.

Pricing Based on Product Quantity

Different quantities need different prices, and managing this manually often leads to mistakes or missed margins.

Same Homepage for Every Store

Different store types need different product visibility, yet everyone sees the same generic homepage which makes it harder to sell the right products.

How BB2B Helps General Merchandise Distributors Sell Better

Smart ecommerce built for scale and variety

Inventory

Product
Discovery

SKU
Management

Order
Taking

Pricing

Product

Business Impact & Growth Metrics

General merchandise distributors using BB2B typically see:

Up to 50% Faster Order Processing

Bulk ordering and repeat purchases speed up checkout across diverse product ranges.

Up to 80% Fewer Customer Follow-Ups

Clear pricing, stock levels, and product details reduce questions and calls.

Up to 90% Reduction in Pricing and Order Errors

Customer-specific pricing and smart rules prevent mistakes before orders are placed

6–10 Hours Saved Every Week on Manual Work

Automated order sync eliminates repetitive data entry and manual processing.

Higher Repeat Orders Across Buyer Types

One-click reordering works for all customer segments — retail, wholesale, or mixed.

Ability to Scale Customers Without Adding Staff

Digital operations grow seamlessly as your product range and customer base expand.

Case Study

A general merchandise distributor struggled to manage thousands of SKUs with complex pricing rules across multiple channels. Errors multiplied and teams spent more time fixing issues than growing. After implementing BB2B with unified catalog management and automated pricing, both distributors and retailers could scale confidently.

Distributor Impact:

0 %

Reduction in
order errors

0 %

Fewer
follow-ups

500-1500+

SKUs scaled

50-60%

Processing
efficiency gain

Retailer Impact:

Advanced

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easy discovery